FOR IMMEDIATE RELEASE

FLOELITE TO COVER THE GRAND OPENING PROMOTIONAL LIFTING EXPO

 

Austin, TX — Jon North, Arnold Championship winner, Pat Mendes, US heavyweight 2011 and 2012 national champion, and Charlie Zamora, CEO of Caffeine and Kilos, will be throwing down and competing head-to-head in lifts, purposed to promote the 2015 Grand Opening of the American Weightlifting Federation. 

 

Jon North, founder of the American Weighlifting Federation, is holding the expo to promote the 2015 AWF Grand Open, held in Las Vegas from January 16-18, 2014. The event will kick off the official commencement of his newly created weightlifting federation, encouraging free expression on and off the platform, and striving to revolutionize the sport of weightlifting. A portion of all proceeds will be donated to a charity of choice by each host, including:
Caffeine & Kilos- Barbell for Boobs
Bless the Gym- JAG Ministries 
The Attitude Nation- St. Jude Children's Research Hospital 
Marlboro CrossFit- Autism Speaks 

The lifting expo will kick off at Average Broz Gymnasium on November 21, 2014 from 12-3 PM MST. Day two will be held at Sin City CrossFit, 12-3 PM MST.
 

FloElite, a Flocasts media company dedicated to 24/7 elite fitness content, is covering the Grand Opening Promotional Lifting Expo in Las Vegas, Nevada, on November 21-22, 2014. 

NORTH. MENDES. ZAMORA. 
While he’s only been competing in weightlifting since 2008, Jon North's speaks for itself: National Champion, American Open Champion, Arnold Festical Champion, Pan-American Games Athlete, Pan-American Championship Athlete, Bar Slamming Festival Champion. North is currently the number one ranked lifter in his 94kg weight class in the USA. 

Pat Mendes is an Olympic Weightlifter, 2011 and 2012 US Heavyweight Champion, and vocalizes that he plans on dominating the sport for a long time. 

Charlie Zamora has been in the industry of fitness for over 10 years, and at 23, Zamora became one the the youngest CrossFit affiliate owners in the world. He is the owner of WarriorZ Fitness, the home of a USAW Barbell Club, CrossFit Affiliate, Powerlifting club and strength and conditioning program called A.T.D., purposed for athletes to develop performance skills at the highest level. When he's not drinking coffee or slamming bars, he's working as the Marketing and Athlete Relations CEO of Caffeine and Kilos. 

 

THE AMERICAN WEIGHTLIFTING FEDERATION

After reaching the conclusion that he wanted American weightlifting to be raw and solely focused on the performance of the athlete, North decided to start his own federation- The American Weightlifting Federation (AWF). This brand new, non-profit organization was created to inspire more competitive opportunities in the sport of weightlifting in America. Their mission is “to help grow the sport of weightlifting, provide membership and competitions to all skill level of weightlifters, and build a community that encourages free expression on and off the platform”. The AWF follows the International Weightlifting Federation rules and guidelines, and strives to revolutionize weightlifting as a sport. 

 

THE ATTITUDE NATION 

In 2011, The Attitude Nation was established as a tribute to North’s ever growing popular attitude, his approach to weightlifting, and what it means to be an athlete. North’s goal for the organization is to spread Attitude Nation mentality to all athletes, while providing a motivating and inspiring place to learn. Through Attitude Nation, Jon North offers seminars, camps, weightlifting certifications, and sponsors different competitions around the country.

 

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