Grand Opening Promotional Lifting Expo

Grand Opening Promotional Lifting Expo

News
The Man Behind The Barbell

Get To Know Jon North By: Lauryn Lax   This past weekend, FloElite brought you coverage of Professional Weightlifter Jon North taking center stage at the weightlifting expo in Las Vegas, promoting the upcoming Grand Open of the American Weightlifting Federation (AWF), a new weightlifting league projected to take the sport of weightlifting to another level.    The AWF officially kicks off Martin Luther King Jr. weekend, January 16-18, 2015.   The Federation is a dream, come true, for North, an Arnold Championship Winner, who has competing in the sport of weightlifting for the past seven years. North was inspired to create the AWF in order to offer athletes in America options in the world of barbells.   “Until now, there has only been one federation for the sport of weightlifting in the United States, which is rare for Olympic sports. Almost every Olympic sport in America has multiple federations, and with weightlifting being one of the oldest Olympic sports in the world, we think it is time for it to grow,” North said.   Get to know a little bit more about the man behind the AWF.   Name: Jon North   Age: 28   Title: Co-Founder of The Attitude Nation, Inc. Founder of American Weightlifting Federation Professional Weightlifter Weightlifting / Strength & Conditioning Coach   Hometown: I currently live in Lake Shastina, CA with my wife, 3 dogs and unborn baby. However, I was born in Dallas, TX, and was raised the majority of my life in Eugene, OR.    Q. How did you first get into weightlifting itself and how did you originally get into competing?  A. I competed in my first weightlifting meet in 2007. Before that, I played football for College of the Siskiyous, where I am now currently the strength and conditioning coach. I always enjoyed the weight room more than I did the field. I was naturally drawn to the atmosphere of the gym. Not only did I work out in the gym for football, but I focused a lot on bodybuilding during that time as well. For anyone that has taken an Attitude Nation Seminar, they know that bodybuilding saved me, and led me to my love for weightlifting. After ending my football career due to too many concussions, my strength and conditioning coach at the time, Tim Frisbee, encouraged me to focus on weightlifting as my sport. Coach Frisbee told me that Sacramento State University had a weightlifting team, and I enrolled in school at Sac State the following semester to be a part of that team. Sac State was my first introduction to weightlifting as a sport. The first day I joined practice, I saw a poster advertising Weightlifting Nationals. Immediately upon seeing that poster, qualifying for Nationals and becoming a National Champion became my number one goal, and the rest is history.   Q. You are the number one lifter in the U.S.—That’s some hard work! Tell me about the work and time that goes into that? What does your daily training look like? A. At many points in my career I have been number one, however, that is always changing. I have dedicated my life to weightlifting, my career and The Attitude Nation. Words cannot quite express the work that it has taken. Being a weightlifter is truly a lifestyle. Being that I no longer compete in USA Weightlifting sanctioned meets, only American Weightlifting Federation meets, my new goal is to be number one in the AWF. My daily training fluctuates based on how far away I am from a meet. With the 2015 Grand Open approaching, I am currently focusing on a Bulgarian style training method from now until the competition. In short, I am focusing on Snatch, Clean & Jerk, and Squat to maximum every training session. I have eliminated things like complexes and accessory work from my work outs for the time being. I complete many waves in my training sessions though, in which I work up to a max, drop down in weight, and work up again multiple times, all in an effort to achieve the highest maximum I can for the day. This takes not only physical strength, but mental strength as well. The perfect combination for meet preparation. In addition to weightlifting, I am doing bodybuilding work outs a few days a week as well. I have always been torn between my two loves of weightlifting and bodybuilding. For a long time, I thought that I had to pick only one. However, I have been finding a lot of new success in doing both, and it is really benefiting my training.   Q. What are you looking most forward to for the 2015 AWF Grand Open? A. I am most looking forward to getting to know the Las Vegas community and building relationships. We (the AWF) want Las Vegas to be a main location for our biggest events of the Federation, and by traveling and lifting at local gyms here in Las Vegas as part of our expo, I was able to connect and get to know the community better. Since this expo weekend was all about promotion for the 2015 Grand Open, it was impossible to not be excited about it. I want the 2015 Grand Open to be the best weightlifting event in America! This past weekend was all about fine tuning the details to make that happen, from lifting at local gyms, to touring the Monte Carlo Hotel & Casino, to mapping out the layout of the venue. It is all incredible (that this is actually happening).   Q. What are your current personal career goals, physical goals and visions? A. At this point in my career, I just want to build the American Weightlifting Federation to be as incredible as I envision it to be, continue to grow The Attitude Nation philosophy, and lift has much weight as possible. I want to be free to express myself on and off the platform, and reach my true physical potential, while making those same things possible for every weightlifter in America. 

Nov 25, 2014

The Man Behind The Barbell
The Man Behind The Barbell
Jon North Holds The AWF Grand Opening Promotional Lifting Expo

FOR IMMEDIATE RELEASE FLOELITE TO COVER THE GRAND OPENING PROMOTIONAL LIFTING EXPO   Austin, TX — Jon North, Arnold Championship winner, Pat Mendes, US heavyweight 2011 and 2012 national champion, and Charlie Zamora, CEO of Caffeine and Kilos, will be throwing down and competing head-to-head in lifts, purposed to promote the 2015 Grand Opening of the American Weightlifting Federation.    Jon North, founder of the American Weighlifting Federation, is holding the expo to promote the 2015 AWF Grand Open, held in Las Vegas from January 16-18, 2014. The event will kick off the official commencement of his newly created weightlifting federation, encouraging free expression on and off the platform, and striving to revolutionize the sport of weightlifting. A portion of all proceeds will be donated to a charity of choice by each host, including: Caffeine & Kilos- Barbell for Boobs Bless the Gym- JAG Ministries  The Attitude Nation- St. Jude Children's Research Hospital  Marlboro CrossFit- Autism Speaks  The lifting expo will kick off at Average Broz Gymnasium on November 21, 2014 from 12-3 PM MST. Day two will be held at Sin City CrossFit, 12-3 PM MST.   FloElite, a Flocasts media company dedicated to 24/7 elite fitness content, is covering the Grand Opening Promotional Lifting Expo in Las Vegas, Nevada, on November 21-22, 2014.  NORTH. MENDES. ZAMORA.  While he’s only been competing in weightlifting since 2008, Jon North's speaks for itself: National Champion, American Open Champion, Arnold Festical Champion, Pan-American Games Athlete, Pan-American Championship Athlete, Bar Slamming Festival Champion. North is currently the number one ranked lifter in his 94kg weight class in the USA.  Pat Mendes is an Olympic Weightlifter, 2011 and 2012 US Heavyweight Champion, and vocalizes that he plans on dominating the sport for a long time.  Charlie Zamora has been in the industry of fitness for over 10 years, and at 23, Zamora became one the the youngest CrossFit affiliate owners in the world. He is the owner of WarriorZ Fitness, the home of a USAW Barbell Club, CrossFit Affiliate, Powerlifting club and strength and conditioning program called A.T.D., purposed for athletes to develop performance skills at the highest level. When he's not drinking coffee or slamming bars, he's working as the Marketing and Athlete Relations CEO of Caffeine and Kilos.    THE AMERICAN WEIGHTLIFTING FEDERATION After reaching the conclusion that he wanted American weightlifting to be raw and solely focused on the performance of the athlete, North decided to start his own federation- The American Weightlifting Federation (AWF). This brand new, non-profit organization was created to inspire more competitive opportunities in the sport of weightlifting in America. Their mission is “to help grow the sport of weightlifting, provide membership and competitions to all skill level of weightlifters, and build a community that encourages free expression on and off the platform”. The AWF follows the International Weightlifting Federation rules and guidelines, and strives to revolutionize weightlifting as a sport.    THE ATTITUDE NATION  In 2011, The Attitude Nation was established as a tribute to North’s ever growing popular attitude, his approach to weightlifting, and what it means to be an athlete. North’s goal for the organization is to spread Attitude Nation mentality to all athletes, while providing a motivating and inspiring place to learn. Through Attitude Nation, Jon North offers seminars, camps, weightlifting certifications, and sponsors different competitions around the country.   ###   ABOUT FLOCASTS Flocasts, an innovative sports media and events company based in Austin, Texas, changes the way athletes and fans interact with their passion in sports. Focused on untapped sports markets historically neglected by traditional media, Flocasts brings together fragmented communities and provides them the platform to connect with the sports they love through live streaming of premier events, original video programming, weekly studio shows, branded entertainment, and event creation and execution. Flocasts is dedicated to growing and elevating these communities that share a deep commitment to the sports that matter to them: Running, Elite Fitness, Wrestling, and Gymnastics.  Jon North Snatches 170 Kgs Related Article: Jon North Snatches Lifetime PR of 170 Kilos

Nov 17, 2014

Jon North Holds The AWF Grand Opening Promotional Lifting Expo
Jon North Holds The AWF Grand Opening Promotional Lifting Expo
Event Info
Jon North, two-time Arnold Championship winner, Pat Mendes, US heavyweight 2011 and 2012 national champion, and Charlie Zamora, CEO of Caffeine and Kilos, will be throwing down and competing head-to-head in Olympic lifts, purposed to promote the 2015 Grand Opening of the American Weightlifting Federation.